Video Content That Focuses on Converting: What Types of Videos Dentists Should Make
Video marketing is one of the most powerful tools a dental practice can use to attract patients, build trust, and improve conversion rates online. In today’s digital landscape, patients expect more than text and images. They want to see the practice, meet the team, and understand procedures in a way that feels personal, reassuring, and easy to absorb. Video delivers all that—and more.
In fact, studies show that most people prefer learning video rather than text and photos alone. Video is engaging, memorable, and helps simplify complex information in a way that builds confidence before a patient ever walks in the door.
Below we walk through the types of videos that most consistently convert viewers into patients.
Educational Videos That Build Authority
One of the most effective types of video content for dental practices is educational videos. These videos answer real patient questions and explain treatments in simple, easy-to-understand language.
Whether it’s explaining what to expect during a teeth whitening appointment, breaking down how dental implants work, or offering tips on everyday dental care, these videos position your practice as the authority patients trust.
Patients often feel anxious or uncertain about dental procedures. Educational videos help reduce that fear by showing that you understand their concerns and can explain things clearly.
Examples of educational videos
What happens during a cleaning exam
How braces or Invisalign works
What to expect with oral surgery
Everyday oral hygiene tips
These videos work well across your website, YouTube, and social platforms.
FAQ and Common Question Videos
People use video as a first step when they want quick answers. Research shows many users prefer video over text when learning about services.
That makes FAQ videos a smart addition to your library. These are short clips that answer a single, common question in less than a minute or two. Because they are concise and specific, they are perfect for platforms like Instagram, TikTok, and Facebook Reels.
Plus, FAQ videos often get picked up by search engines as direct answers to voice or AI queries, giving your content extra visibility.
Examples of FAQ videos
How often should I get a dental cleaning?
Is fluoride safe for kids?
What payment options do you offer?
Do you accept my insurance?
Answer one question per video. That structure makes your content easily searchable, highly relevant, and more likely to be served by AI-assisted search tools.
Office Tour and Meet the Team Videos That Humanize Your Practice
Patients want to feel comfortable before they arrive. Videos that showcase your office and your team help remove uncertainty by showing your space and personality. Virtual tours give potential patients a preview of what it feels like to walk through your doors.
Team introductions also build rapport. When patients can see your staff and dentists talking directly to them, it creates familiarity and trust.
Office tour video ideas
Step-by-step walkthrough of the facility
Meet the reception team
Highlight special technology or comfort features
Show staff interactions
These videos help break down barriers and make your practice feel welcoming before someone ever books.
Procedure Explainers That Educate and Reduce Anxiety
Video is a unique medium for explaining complex or intimidating treatments because it combines visuals and narration. Procedure explainer videos help demystify what happens during treatment.
Whether animated or shot in studio style with the dentist talking through the steps, these videos reduce uncertainty and help patients understand what to expect. This leads to higher conversion because patients feel informed and empowered.
Types of procedure explainers
Dental implants
Root canal treatment
Sedation dentistry
Cosmetic dentistry procedures
Videos that break down steps and benefits help patients make informed decisions.
Repurposing Content Across Platforms
One of the biggest advantages of video is how reusable it is. A single piece of content can be adapted for multiple platforms and formats:
Longer educational videos on YouTube or your website
Short cuts of the same video for Instagram Reels, TikTok, or Facebook
Animated snippets for email newsletters
Clips with text overlays for paid ads or landing pages
Because each format serves a slightly different audience and intent, repurposing increases reach and strengthens message consistency across channels.
How Videos Improve Conversions and Engagement
Video is not just engaging—businesses report strong results from using video in their marketing. Most marketers say video increases sales and lead generation, and consumers tend to retain information better from video than text.
For dental clinics, this translates into:
Higher website engagement
Longer time on page
Better visibility in search results
Higher conversion rates on landing and service pages
Embedding video in key pages like service descriptions or new patient info can dramatically improve how many visitors turn into appointments.g
How Our Dental Marketing Agency Can Help
We’ve helped many dental clinics in Calgary, Edmonton, and Vancouver to grow their new patient flow. From orthodontic cases to general dentistry patients, we help tailor all of our campaigns and video content to ensure that you get the most conversions for your advertising spend. If you want to learn more about how your video content can help improve your dental clinic’s online presence and how we can help you create the best video content for your practice, reach out to us for a free consultation!
Frequently Asked Questions About Dental Videos
Educational videos, FAQ videos, procedure explainers, office tours, and patient testimonials tend to perform best. These formats focus on answering real patient questions, reducing anxiety, and building trust. Promotional videos alone rarely convert as well as content that educates and reassures.
Short form videos between 30 and 45 seconds work well on social platforms, while longer educational videos up to five minutes perform better on websites and YouTube. The key is matching the length to the platform and the intent of the viewer rather than forcing all content into the same format.
Yes, at Case Dentistry we believe that it’s essential for you you to be able to connect with your patients online through video content. When dentists do appear on camera, speaking naturally as they would with a patient tends to resonate directly with patients and help them understand what they are getting themselves into.
Consistency matters more than volume. Creating and sharing videos regularly, even once or twice per month, helps build familiarity over time. Many clinics find it easier to batch content during a half day or full day shoot and then release it gradually across platforms.
Running ads only during slow periods often leads to uneven results. Consistent campaigns allow clinics to build familiarity over time and stabilize patient flow. When ads are turned on and off frequently, performance data resets and costs can increase. Clinics that stay visible year round usually see more predictable outcomes and better long term efficiency.
The most reliable way to evaluate paid ads is by tracking real outcomes rather than surface level metrics. Booked appointments, quality of patient inquiries, and cost per new patient provide a clearer picture than clicks or impressions alone. Proper tracking allows clinics to understand what is driving growth and where adjustments should be made.
